3 ways to fully engage your global market

Whether you’re a fast-growing startup or a fully-established global juggernaut, making sure you’re engaging your market at every possible touch-point is vital to facilitating your continued success. As the world becomes more and more connected, the potential to increase your global presence is higher than ever. However, in order to do this effectively there are certain things every business must keep in mind.

1. No two target markets are the same.

A deep understanding of your market is one of the most important elements in selling your business proposition. But your UK market knowledge, for example, may not translate as well as you might think to, say, the German market. Every new endeavour brings about the need to learn a different approach to selling your solution.

2. Brand is key

Your achievements are important no matter where you go, so establishing a powerful, consistent brand will allow you to highlight your market leadership across your entire global network. Ensuring that your brand communicates your values as a business will give you the recognition and influence to support your global growth.

3. Local feels better.

There’s no denying that there are plenty of businesses overseas whose services we use every day. But one of their greatest successes is in making us forget that they are indeed thousands of miles away. The content and services they provide are perfectly communicated to their audience, regardless of where the customer is located. This requires a virtually native understanding of the language spoken by the target audience, to ensure a seamless integration into the market.

All three of these points present a variety of difficult challenges when taking on any new global endeavour – challenges that were not lost on us at Prestige Network. So, off the back of 28 years of experience facilitating the translation and interpretation requirements of our clients, we launched the apio division.


The apio division, created to tackle each and every one of the above obstacles head-on, gives businesses the power to anchor themselves securely in the global market. With services ranging from digital asset management, multi-cultural marketing all way to international event support, apio is now the go-to solution for thousands of clients worldwide.


Our specialist teams take the time to understand your business requirements and create a bespoke solution that is right for you – whatever your industry and whatever your size – not only saving you time and money but ensuring that your message is never lost in translation, whatever market you choose to venture into.

To learn more about how apio can help you fully engage your global market, head over to https://loveapio.com/about-us/ or give us a call on 01635 261 441.

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