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Digital Asset Localisation
What’s a digital asset?
It’s any text or media that exists in a digital form. Digital assets are typically considered to be images and multimedia, or text-based materials such as the files that comprise brochures, advertising campaigns, promotional campaigns, packaging, POS and similar.
It can be the content that forms your website.
Digital assets have a huge value for your business.
apio safeguards the value of your digital assets in new markets
You’ve invested strategically, creatively and financially in the assets that your markets will use to communicate your brand, your product and your service.
Ensuring that every asset that you create communicates exactly as you intended, for every one of your markets is a critical process.
This is apio’s specialism. We take the assets that you create and deliver them ready to use in every one of your markets.
Localising your digital assets
Regardless of the type of asset, be it multimedia or text based, apio has the resources that will make them viable for every one of your markets.
This could be as foreign language voice over or subtitling for video or localising images to ensure cultural acceptance in different markets, adapting text content (not simply translating), or creating truly local versions of your website so as to maximise performance.
Apio’s global partner network will research, advise and manage the localisation process so that you can be sure that everything you publish is a positive reinforcement of your brand.